YogaBusinessGrowthHey friend! I'm Irina.
I help yoga teachers create a profitable yoga business they love.
I’m a marketing and business strategy expert with over 15 years experience, and I’m a 500hr RYT yoga teacher and Ayurveda consultant.
I started my own yoga business ForeverSunday Ayurveda + Yoga in 2016.
Now, after 5 years as a yogipreneur I know exactly what works and what doesn’t growing your yoga biz, both online and as a brick-and-mortar yoga studio.
And I’m ready to teach you all my secrets! With YogaBusinessGrowth I combine all my passions, skills and experience in helping you do your Dharma work and multiply your impact on the world.
Today we’re talking about whether you should teach yoga for free, when teaching yoga for free might be a good idea, and when it’s not such a good idea. Not a reader? Watch on YouTube instead! Consider your why Before you start offering free yoga classes, think about why you’re doing it. Ultimately, the decision […]
Don’t know where to start to write a killer blog post or newsletter that gets stellar open rates? That gets people replying to you to tell you that it was like you were in their head? Here are some tips for when you’re facing the dreaded white page. Writer’s block is no joke, but you […]
I get asked this question a loooooot. What do you use for your website/course platform/teaching online/[fill the blank]? So I figured I would write up what my “tech stack” or set of software tools that I use consists of as a yoga teacher and online business owner. This post is a work in progress, as […]
It can be TOUGH, being a yoga teacher. Filling your classes, online or face-to-face, working at odd times (6am or 9pm class anyone?), not to mention the seasons, where summer can be more quiet (especially after a winter of severe lockdowns!). But the rent or mortgage has to be paid, and we have to get […]
The anatomy of the perfect yoga welcome email Your welcome email or welcome email sequence is like a first date. They’ve found your website, landing page or profile, and they liked what they saw enough to swipe *errrr* sign up for your newsletter. And then you meet for the first time in their inbox… At […]
OK, so we’ve established that every yoga teacher needs an email list. Now how do start your email list as a yoga teacher? First of all, you need an email service provider like Convertkit, Mailchimp or Mailerlite to start an email list. An email service provider is software that can send hundreds of personalised emails […]
You know those big name yoga teachers who have massive social media followings… and maybe you’re thinking that’s what you want too. There’s nothing wrong with working towards that, but the reality is… On average, only 1-5% of social media followers will see your posts organically. If you have a following of let’s say 100,000 […]
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