Irina Adriaensen

online business manager

Hey there! I'm Irina.

As an online business manager or OBM I help save business owners from the headache of managing the day-to-day in their business

How can I help?

Online business strategy + coaching

Teaching you how to be a confident business owner through coaching and mindset work, and knowing what works in the online business world - and what doesn't - so you don't burn yourself out with outdated or inauthentic business strategies and tactics

Marketing management

Creating and implementing a marketing strategy that feels authentic and lights you up

Project management

Organising and streamlining your projects and processes from A to Z and creating SOPs, while you see the vision for your business coming to life

Team management

The day-to-day follow-up of your employees and freelancers so everyone knows what to do

Launch management

Managing the launch of your new product or service so you can focus on showing up

Do you need an OBM?

You feel like you’re always running behind in your business.

Your days are often spent putting out fires… Nevermind the vision you have.

You can’t remember when you last had a holiday. Oh, how you wish you could go on holiday (or maternity leave) without your business falling apart while you’re away!

You’re overwhelmed with all the options of what to do next and need a sounding board who knows your business through and through.

You’re spending all your time IN your business instead of on it.

If this sounds like you, get in touch!



In your business, you want someone to...

  • be your second brain that you can bounce ideas off
  • take care of the day-to-day running of your business so you can focus on new ideas and growth
  • take charge, show initiative and solve problems for you as they arise
  • assess your systems and create efficient processes and automations 
  • create clear communication channels

What's it like to work with me?

Choose your plan



Retainer package 1

$ 750 /month
  • Email and Voxer support
  • Minimum retainer package
  • Available for you up to 10hours a month

Retainer package 2

$ 1500 /month
  • Email and Voxer support
  • Premium retainer package
  • Available for you up to 20 hours a month



Strategy Power Hour

$ 250
  • includes one 90 minute strategy session with you and setting implementation targets for the month
  • we get a clear picture on your vision for your business and set goals
  • Book as many sessions as you want. Discounted packages available for minimum 3 power hours

Project based work

  • flat rate for your project from start to finish

  • examples: email marketing setup, ads setup, hiring a new team member, setting up a funnel,...
  • contact me to discuss the details and conditions

Who am I?

My name is Irina. I studied business engineering at the University of Antwerp (Handelsingenieur). I have a masters in Marketing and 10 years of experience in the corporate world. In my last job as a marketing manager at a big international publishing company I managed a marketing budget of 25k EUR and was responsible for bringing in 250k in revenue.

After I struggled with a burnout I took a sabbatical and trained to become a yoga teacher and ayurveda consultant. I started up my dharma project ForeverSunday Yoga and Ayurveda in 2015, and learned the ropes of running an online business. 

I’ve played and experimented with content creation, different tech solutions and advertising and can advise you on what strategy or tech stack would work best for you. The next step? Book a free 30 minute discovery call!