{"id":1565,"date":"2023-04-19T10:50:02","date_gmt":"2023-04-19T09:50:02","guid":{"rendered":"https:\/\/yogabusinessgrowth.com\/?post_type=podcast&#038;p=1565"},"modified":"2024-03-18T20:01:49","modified_gmt":"2024-03-18T20:01:49","slug":"005-marketing-your-yoga-classes-or-yoga-studio-without-social-media","status":"publish","type":"podcast","link":"https:\/\/yogabusinessgrowth.com\/podcast\/005-marketing-your-yoga-classes-or-yoga-studio-without-social-media\/","title":{"rendered":"005 Marketing your yoga classes or yoga studio without social media"},"content":{"rendered":"\n<p>Today we\u2019re talking about how you can grow your yoga biz as a yoga teacher and not just rely on social media to grow your business. Don\u2019t get me wrong, social media can be a valuable tool to help you build your biz and get people into your yoga classes, but it shouldn\u2019t be the only thing you focus on. Also, if you\u2019re a little bit fed up with social media like Instagram and Facebook (I know I am), this is going to be a great episode to listen to.<\/p>\n\n\n\n<p>Prefer watching this on YouTube? <\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Marketing your yoga biz without social media\" width=\"580\" height=\"326\" src=\"https:\/\/www.youtube.com\/embed\/JB4wGHnGQBg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Create a flyer or poster<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">What should you put on your yoga flyer?<\/h3>\n\n\n\n<p>First off, you can create a flyer or poster and distribute them in local shops, cafes, and community centers. On your flyer you want to be clear about what you offer and how people can contact you, but don\u2019t overdo it with the information on a flyer. What you want is for people to pick up the flyer or move closer to the poster to check it out, and a text heavy flyer is not appealing. You want to create something that stands out, uses nice colours and a font that is easy to read.<\/p>\n\n\n\n<p>You can have your yoga class schedule on your flyer, but if your schedule changes frequently, it\u2019s better to keep your schedule on your website and refer people who find your flyer or poster to your website. You can use a QR code for that, or put the url on the flyer. It\u2019s actually very easy to generate a QR code for any link.&nbsp;<\/p>\n\n\n\n<ul>\n<li>Download the Google Chrome app from the Google Play Store.<\/li>\n\n\n\n<li>Navigate to the URL you want to share, for instance, your homepage\/schedule<\/li>\n\n\n\n<li>Click the three vertical dots (\u22ee) on the top toolbar.<\/li>\n\n\n\n<li>Tap Share.<\/li>\n\n\n\n<li>On the pop-up, select QR Code.<\/li>\n\n\n\n<li>Either click Download at the bottom or hold your phone up for someone to scan the code.<\/li>\n\n\n\n<li>After downloading you can upload the QR code to your design software and add it to your flyer.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Easy-to-use free design software<\/h3>\n\n\n\n<p>It\u2019s very easy to create a flyer in <a href=\"https:\/\/yogabusinessgrowth.com\/canva\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">Canva<\/a>, a free software that even people with very little design skills can use, because you can search thousands of templates. So all you have to do is search \u201cyoga flyer\u201d and lots of results will pop up. You pick the one you like most, change the text, change the colours to your brand colours and done! <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Getting your yoga flyer printed<\/h3>\n\n\n\n<p>Canva even offers a printing service which is pretty good, I\u2019ve used it because in my neck of the woods there aren\u2019t that any printing shops, but you may want to check out your local printing shops too as they might have better pricing (+ I always like to support small local businesses where possible). I\u2019ll link to Canva in the shownotes so you can check it out. It\u2019s free, but I use the pro version as it comes with so many features like resizing with a click of a button, or downloading a picture without a transparent background. It was actually the first software in my business that I upgraded, it was the first paid software I used, before I upgraded my email service provider and course software!&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Where to distribute your yoga flyers and posters?<\/h3>\n\n\n\n<p>Once you have your flyer designed and printed, think about where your students go to eat and shop, where they like to spend their time. Yoga students are usually people interested in healthy food and self development so health food shops are a good place, nutritionists, local coaches you may know. Also shops that sell yoga gear. And it\u2019s the same for posters, you want to put up your poster where people who might be interested in yoga classes pass by frequently. So maybe not your local night club, but again, health food shops and cafes, the local farmer\u2019s market, community centres, and local B&amp;Bs are good places to start.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Hosting a free yoga class<\/h2>\n\n\n\n<p>The second way to market your yoga biz is to host a free yoga class, either online or in a park or on a beach. This will not only help you to market your classes but also give people a chance to try out yoga before committing to a paid class. I\u2019ve created a whole podcast episode on whether you should teach yoga for free, it\u2019s <a href=\"https:\/\/yogabusinessgrowth.com\/podcast\/should-you-teach-yoga-for-free\/\">episode 3<\/a> if you want to go back and listen to that, so I\u2019m not going to go into more detail here. I\u2019ll link to that episode in the shownotes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Marketing your yoga classes with press and PR<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Providing valuable content<\/h3>\n\n\n\n<p>The third way to market your yoga classes is through classic press and PR.&nbsp;You can reach out to local newspapers, magazines, radio and tv stations and offer to teach a yoga class on-air or in-person for their audience or provide an article to feature in the newspaper or magazine. <\/p>\n\n\n\n<p>Pitching for press attention is an art in itself, but it doesn\u2019t have to be complicated or overwhelming. Make a list of all the news outlets that can be useful to you, and write a template email that you can customize easily for each individual outreach. Don\u2019t send the same thing to everyone, as that\u2019s the fastest way to get your email binned pronto. What value can you offer THEM? How can you make their life easier?<\/p>\n\n\n\n<p>In the same way you can reach out to bloggers and podcasts that talk about topics related to or close to yoga, who could be interested in having you on their show or write a blog post. You get in front of their audience, get a link to your website, and they have interesting content they didn\u2019t have to generate by themselves.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Paid local newspaper ads<\/h3>\n\n\n\n<p>If you can\u2019t get in the newspaper with an article, it might actually not be so expensive to take out a paid ad. You\u2019ve already created your flyer, and with just a few minor tweaks you can easily redesign your flyer to be a newspaper ad. <\/p>\n\n\n\n<p>Local newspapers will work best for you if you\u2019re teaching in person. If you teach online, you\u2019ll probably be better off advertising on bigger blogs that are related to your niche, or try YouTube or Google ads. This isn\u2019t something I would recommend for a beginner if not much money is coming in yet, though.<\/p>\n\n\n\n<p>Okay, sofar we talked about creating a flyer or poster and leaving it in local shops, cafes and community centres, everywhere where potential yoga students like to hang out. We talked about hosting free yoga classes, and how to generate visibility in the press, on podcasts and other people\u2019s blogs. Next we\u2019ll talk about your own website.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Marketing your yoga studio with your website<\/h2>\n\n\n\n<p>The key in clients or yoga students finding you online is that people are able to find you through the content you put out. But if you\u2019re not doing social media, how will people find you? Through your website of course! You don\u2019t need an elaborate website to start with, but what is important is that you are regularly posting new content, and optimizing that content through SEO or search engine optimization, so that you\u2019ll show up when people search for yoga classes in your area or your niche. <\/p>\n\n\n\n<p>The easiest way to create new content on your website is to start a blog. If you don\u2019t love writing, this content can also take the form of a podcast or YouTube channel, which you then post on your website as a blog feed. But I can\u2019t stress enough the importance of having this content on something you own as well. Even though it\u2019s unlikely that YouTube will disappear anytime soon, there\u2019s always a risk of getting your account suspended or hacked. It will take a while before your website starts to generate traffic, but once it does, it will provide a steady stream of people who might become your students.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Starting a podcast to market your yoga biz<\/h2>\n\n\n\n<p>Starting a podcast, number 5 on the list of marketing your yoga classes or yoga studio without social media, is also a long game. But the podcast market is not yet as saturated as YouTube or social media, and more and more people are turning to podcasts so there is a lot of room for growth. Podcasting might not bring you any leads quickly (it might!) but it is a great way for people to get to know you. People who listen to podcasts say that it\u2019s like they know the host personally, because they are in their ears, listening to their voice, they like the host\u2019s personality, and keep coming back for more. The more someone likes you as a teacher, the more they are likely to attend your classes. And as I mentioned before, you can have your podcast feed and transcript on your website, so it will help with SEO.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Marketing yoga through word of mouth<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Dare to ask<\/h3>\n\n\n\n<p>OK, number 6! Word of mouth. Word of mouth is still the best way to find new students. First of all, you have to ask. If you don\u2019t ask your friends, family and current students to share, they might not think of it themselves. Many will be happy to do so, if you just ask. You can also make it easy for them, and provide the text and link you want them to share, and tell them you would be happy if they shared this, but also that they can change it or personalize it so it comes from them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Start a referral program for your yoga studio<\/h3>\n\n\n\n<p>You can also create a referral program where your existing students can invite their friends and family to attend a first class for free or at a discounted rate, to give them just that little bit more incentive to share. Also, if people plan to come to your class together, it\u2019s just that little bit more accountability to show up. You don\u2019t want to stand up your yoga buddy, do you?!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Get reviews and testimonials<\/h3>\n\n\n\n<p>Also make sure that people can leave reviews. Either in a guest book after your class, online on your website, or if you have a yoga studio, on your Google Business page. Make sure you claim your business or studio on Google, and make sure the location and opening hours are up-to-date. Use keywords to describe your classes and the atmosphere in the studio, and invite people who came to your class to leave a review. Many people are more than happy to, if they\u2019re asked and given clear directions on how to do so.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Recap<\/h2>\n\n\n\n<p>There are still other ways to network and market your yoga biz off social media, but I think I will leave these for another episode as it\u2019s already getting quite long! I\u2019m sure there\u2019s already a lot in here that you can work with.&nbsp;<\/p>\n\n\n\n<p>To recap, first we talked about creating a flyer or poster and leaving them in places where potential yoga students like to go. Second, you can host free yoga classes, and you can go listen to episode 3 about whether you should teach yoga classes for free. Number three, contacting your local press and doing PR, either by asking to provide valuable content or by taking out a paid ad. We also talked about optimizing your website and using SEO so that you can be found when people google for yoga classes in your area or niche. That was number 4. Number 5 was starting a podcast, so people feel they can get to know you personally. And finally number 6 was through word of mouth, simply asking friends, family and current students to share, but also by creating a referral program and making sure people leave you reviews.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Final thought<\/h2>\n\n\n\n<p>And finally I wanted to finish with the following thought. Once you are bringing in people through all these outlets, you want to make sure they sign up for your email list. Whether they came through a flyer, newspaper article, blog post, podcast episode or one of the other ways people can find out about your yoga biz that is not through social media, you want them to sign up for your list. I have a podcast episode about why all yoga teachers need to have an email list, it\u2019s <a href=\"https:\/\/yogabusinessgrowth.com\/podcast\/002-why-every-yoga-teacher-needs-an-email-list\/\" target=\"_blank\" rel=\"noreferrer noopener\">episode 2<\/a> and and I also have a blog post about <a href=\"https:\/\/yogabusinessgrowth.com\/how-to-start-your-email-list-as-a-yoga-teacher\/\" target=\"_blank\" rel=\"noreferrer noopener\">how to start an email list<\/a> as a yoga teacher, I\u2019ll link to both these resources below. <\/p>\n\n\n\n<p>Once people are on your list, you can invite them to new classes, workshops, retreats, give them discounts, special offers etc. It\u2019s the best way to stay in touch with your current students and potential students and grow your yoga biz. So don\u2019t skip this step!<\/p>\n\n\n\n<p>If you liked this, please subscribe and share with your yoga teacher friends. It means the world to me, and will help more yoga teachers succeed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Resources mentioned <\/h2>\n\n\n\n<p><a href=\"https:\/\/yogabusinessgrowth.com\/canva\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">Canva design software for non-designers<br><\/a><a href=\"https:\/\/yogabusinessgrowth.com\/podcast\/should-you-teach-yoga-for-free\/\">Episode 3: should you teach yoga for free?<br><\/a><a href=\"https:\/\/yogabusinessgrowth.com\/podcast\/002-why-every-yoga-teacher-needs-an-email-list\/\">Episode 2: Why all yoga teachers need an email list<br><\/a><a href=\"https:\/\/yogabusinessgrowth.com\/how-to-start-your-email-list-as-a-yoga-teacher\/\" target=\"_blank\" rel=\"noreferrer noopener\">Blog post: how to start your email list as a yoga teacher<\/a><\/p>\n\n\n\n<p>If you want more information on how to work with me, I offer business coaching for yoga teachers, please visit my website <a href=\"http:\/\/www.yogabusinessgrowth.com\" target=\"_blank\" rel=\"noreferrer noopener\">www.yogabusinessgrowth.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today we\u2019re talking about how you can grow your yoga biz as a yoga teacher and not just rely on social media to grow your business. Don\u2019t get me wrong, social media can be a valuable tool to help you build your biz and get people into your yoga classes, but it shouldn\u2019t be the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1568,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"episode_type":"audio","audio_file":"https:\/\/www.buzzsprout.com\/1969293\/12672910-e005-marketing-your-yoga-classes-or-yoga-studio-without-social-media.mp3?download=true","cover_image":"https:\/\/yogabusinessgrowth.com\/wp-content\/uploads\/2023\/04\/Marketing-your-yoga-classes-or-yoga-studio-without-social-media.jpg","cover_image_id":"1568","duration":"","filesize":"8.49M","date_recorded":"2023-04-19 10:47:34","explicit":"","block":"","filesize_raw":"8902452"},"tags":[],"series":[31],"episode_featured_image":"https:\/\/yogabusinessgrowth.com\/wp-content\/uploads\/2023\/04\/Marketing-your-yoga-classes-or-yoga-studio-without-social-media.jpg","episode_player_image":"https:\/\/yogabusinessgrowth.com\/wp-content\/uploads\/2023\/04\/Marketing-your-yoga-classes-or-yoga-studio-without-social-media.jpg","download_link":"https:\/\/yogabusinessgrowth.com\/podcast-download\/1565\/005-marketing-your-yoga-classes-or-yoga-studio-without-social-media.mp3?download=true","player_link":"https:\/\/yogabusinessgrowth.com\/podcast-player\/1565\/005-marketing-your-yoga-classes-or-yoga-studio-without-social-media.mp3?download=true","audio_player":null,"episode_data":{"playerMode":"light","subscribeUrls":{"apple_podcasts":{"key":"apple_podcasts","url":"https:\/\/podcasts.apple.com\/us\/podcast\/the-yogabusinessgrowth-podcast\/id1618198049","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"stitcher":{"key":"stitcher","url":"https:\/\/www.stitcher.com\/show\/the-yogabusinessgrowth-podcast","label":"Stitcher","class":"stitcher","icon":"stitcher.png"},"google_podcasts":{"key":"google_podcasts","url":"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly9mZWVkcy5idXp6c3Byb3V0LmNvbS8xOTY5MjkzLnJzcw","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"spotify":{"key":"spotify","url":"https:\/\/open.spotify.com\/show\/2awzdAvqjzSKijS22BIHHE","label":"Spotify","class":"spotify","icon":"spotify.png"}},"rssFeedUrl":"https:\/\/yogabusinessgrowth.com\/feed\/podcast\/the-yogabusinessgrowth-podcast","embedCode":"<blockquote class=\"wp-embedded-content\" data-secret=\"Nq0GRCW5z0\"><a href=\"https:\/\/yogabusinessgrowth.com\/podcast\/005-marketing-your-yoga-classes-or-yoga-studio-without-social-media\/\">005 Marketing your yoga classes or yoga studio without social media<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/yogabusinessgrowth.com\/podcast\/005-marketing-your-yoga-classes-or-yoga-studio-without-social-media\/embed\/#?secret=Nq0GRCW5z0\" width=\"500\" height=\"350\" title=\"&#8220;005 Marketing your yoga classes or yoga studio without social media&#8221; &#8212; YogaBusinessGrowth\" data-secret=\"Nq0GRCW5z0\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! 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